We Heart4Heart This New!

If you like your Christmas gifts with a side of good deed then Folli Follie's new Heart4Heart collection, in collaboration with leading children's charity Kids Company, could be just the thing you've been looking for.

One of Folli Follie's most popular ranges, Heart4Heart features an interlocking heart motif - what else? - making it the perfect little something for a loved one and, with a selection of pieces from necklaces to watches having been reworked in Kids Company pink, festive shoppers can spread the love yet further. A 25% donation will be made from all sales directly to Kids Company, to benefit the most vulnerable and at-risk children in the UK.

Says Camilla Batmanghelidjh , the charity's colourful founder: "We are incredibly touched by the generosity of Folli Follie and their commitment to helping us support exceptionally vulnerable children and young people in London. Our Heart4Heart collaboration will help us to continue to offer a lifeline to our children, many of whom have suffered from unimaginable trauma. With Folli Follie's generous support, we can continue to bring light, hope and love to the children that we work with."

Erin O'Connor was among the celebrities who celebrated the recent collaboration launch in London and a selection of items are available to buy now, with further pieces being added in the coming weeks. Shop it at follifollie.co.uk; prices from ??80.