Burberry is the most popular girl in school. That is, if school was the world of luxury labels and popularity was measured in your number of Facebook friends…well, at least one of those holds true. The Brit brand has convinced 10 million people around the world to “Like” them — I’m still on the fence.
Chief creative officer Christopher Bailey and co. fired off a series of “Thank-yous” after hitting the milestone, which served as yet another technical triumph for the iconic label. In October, Burberry was ranked as the most digitally-competent brand? with the highest digital IQ in an index created by NYU’s think tank,? L2 Luxury Lab. And while there are other fashion brands with more Facebook friends — Victoria’s Secret has over 16 million and Converse over 21 million — they’re not trying to sell you a $1400 bag? anytime soon. [Vogue UK]