A new shopping season has arrived and, along with it, a new online boutique to bookmark now: Atterley Road.
The brainchild of ex-Jigsaw designer Katie Starmer-Smith, Atterley Road pulls together an edit of the best boutique and independent brands; think Whistles, NW3, Farhi by Nicole Farhi and Filippa K, all available to buy in one fuss-free, beautifully-designed basket.
"Atterley Road is a fictional place," Starmer-Smith explains. "We wanted to recreate the experience of your favourite shopping street - a destination where you will find the perfect blend of the finest high street brands alongside your favourite independent labels. It will always be open, always accessible and always about you.
"Atterley is derived from the French word atelier - an artist's or designer's studio - as our aim is to always ensure that the designs, looks and outfits we choose are crafted in a way that will ensure the customer feels they are worth every penny."
With nine years' experience in the industry, she's pretty well-placed to know what's what, so along with the shop talk we took the liberty of finding out what we should all have on our new-season wish-lists.
Top 5 Picks For Autumn/Winter 2012
1. NW3 Dress
"Finding the right balance with workwear is still no small undertaking. You want individuality but without going 'all out'. NW3 is the perfect brand for this. This powdered blue print dress is simple, sophisticated and appropriate!"
2. MADE Jewellery
"The most transitional of all jewellery for me at the moment is stacking bangles. These ethically-soured MADE bangles are the definitive versatile accessory."
3. Farhi Knit
"Making a statement with colour but keeping it effortless and simple is what I find Farhi to be about this season."
4. MiH Camel Jeans
"Trends come and go but the classic skinny jean is here to stay. Camel is the perfect colour; light for spring and a classic heritage colour for winter."
5. Levi's Made & Crafted Shirt
"The denim shirt has become ubiquitous and ticks so many boxes for so many occasions. The high peter pan collar on here adds a touch of femininity also."