LOVE Editor Katie Grand has unveiled the new design for Saint Laurent Paris, following its rebranding from YSL.
"The priority today is to revamp and redeploy the luxury ready-to-wear," said Hedi Slimane, Creative Director of Saint Laurent Paris, in an interview with Vogue Paris. Slimane was appointed creative head of the legendary fashion house in March this year after the departure of long-standing lead, Stefano Pilati in February. Since then, he's put in place a number of major changes with the brand, including its new name, which was announced in June.
Slimane's name has already echoed around the hall of fashion fame numerous times: namely when he pioneered the change of silhouette at Dior Homme from sporty to tightly tailored, 'slinky' fits. He famously declined the head of creative at Jil Sander, prompted Karl Lagerfeld to go on a diet (Karl reportedly lost 90 lbs in total with the alleged help of Diet Coke, to whom he later collaborated with) and previously worked at YSL in 1996 as the celebrated head of menswear, only to depart for a starring role at Christian Dior's men's line. He has also created stage costumes for The Kills, The Libertines and Mick Jagger, to name but a few. That's one rather sparkling CV, sir.
The fashion house will keep its signature YSL logo but the autumn/winter collection will carry the new design on its labels. Insiders also claim that the new direction will see the label emphasise its haute couture roots.
Image courtesy of the Editor-In-Chief of LOVE Magazine, Katie Grand. The next issue of LOVE is available from 30th July.