Oh brave new world that has such cool shit in it. Fits.me Virtual Fitting Room utilizes Estonian robots capable of morphing into thousands of different human body shapes and sizes to achieve the perfect fit. And I think we all know where this is going.
Customers simply type their measurements into the Fits.me model and it shows them how a particular article of clothing will look on them. The technology was developed by two Estonian universities and the robots can, according to co-developer Dr. Maarja Kruusmaa, ”conform to over 85% of the female individuals that shop online today.”
The company’s male motorized mannequins were launched in 2010 with their “more complicated to accurately model“ female counterparts released a year later. Today they count British retailer Hawes & Curtis, men’s luxury brand Ermenegildo Zegna and Park & Bond among its list of robotocized customers.
“Our robots and the Virtual Fitting Room technology,” said Heikki Haldre, CEO and co-founder of Fits.me, “have solved the main problem that online clothing retailers face — the lack of a fitting room.” Fits.me claims that those retailers, and others using the FitBot technology, average an increase of 57% in sales and a 35% decrease in returned items.
Fits.me was recently included in Vogue UK‘s Online Fashion 100, their list of the “most influential names and faces from the digital fashion world,” while in 2011 CNBC ranked it as one of the top 20 breakout brands of the year. But with the online retail industry expected to increase 10% annually, Haldre admits that Fits.me’s greatest challenge will be keeping up.
“On average, it takes six to eight weeks to launch the technology at an online retailer,” he said, “so we’ll have to work hard to introduce the Estonian robots to thousands or even just hundreds of retailers.” [Fashion Mag]
Check out the video below to see the robots in action. And then bow. BOW to your new overlords!