Launches In The UK New!

Norway's No. 1 shopping destination,, has launched in the UK. The brand boasts a reel of impressive stats: 800+ new products added every day, 4000% growth turnover between 2007 and 2011, 75 million visits per month... It's so impressive, it has made the jaws of fashion editors drop down to their Choos! offers 800+ brands and 20 of its own diffusion lines, and its own magazine has one of the largest circulations in Sweden. Why, oh why, has it taken them so long to sail to our shores and invade our wardrobes? (Anyone picking up the vague Viking references, here?) Considering the company is little more than a decade old - and headed up by international business guru and CEO, Peter Rosvall - a move to Britannia was the next move on the chessboard and comes at just the right time. As the word 'recession' still looms in our conscious, a well-priced and trend-led shopping site, to rival the likes of and, will offer a bit of healthy competition to the online UK marketplace. We look forward to being tempted by this palace of fast fashion.