Madonna and Madonna by Mert and Marcus

Madonna gets up close and personal with her favorite person in all the world — herself — in the first image from her new lifestyle brand Truth or Dare‘s ad campaign, shot by Mert Alas and Marcus Piggott? and styled by Fabien Baron.

Madonna and Madonna by Mert and Marcus

Now Mert and Marcus have been known to work miracles before, but even by their heavily-Photoshopped standards, Madge is playing fast and loose with her interpretation of “truth” here. As noted, the campaign images from Truth or Dare are outtakes from a 2010 photoshoot with Interview, for which Madonna apparently dug up her old face from the? Bedtime Stories era. Either way, Madame Ciccone looks great.