With London Fashion Week kicking off tomorrow, we've got our invitations at the ready and our cameras poised to picture all the best moments right off the runways. But the view from the front row isn't all that London Fashion Week has to offer... We've got the scoop on everything that's happening away from the catwalks, too.
Here are 10 fashion happenings we are also very excited about:
Burberry opens the doors of its largest ever flagship store on Regent Street today. Be prepared to be technologically dazzled: the quintessentially British brand boasts the tallest indoor retail display in the world.
The first ever McQ store opens on Dover Street in a spectacular four-storey Georgian townhouse this Friday. The flagship store of the second Alexander McQueen line, headed up by Sarah Burton, is sure to wow when it unveils its selection of highly sought after womenswear, menswear and accessories for autumn (as pictured on the catwalk, left).
Iconic department store Selfridges has announced a series of bespoke installations that will showcase the best of LFW's talent in celebration of this season's shows. Expect to see dramatic wall-spaces from Osman Yousefzada, digital print maestros Peter Pilotto and Mary Katrantzou as well as a selection from the Best of British emerging talent.
Topshop launches its JW Anderson X Topshop collection tomorrow. The London-based designer has created a selection of clothing and lifestyle items, including everything from pens to paisley prints, that can be purchased in-store or online. Topshop have also announced their innovative new 'customisation of the catwalk' concept that harnesses the power of social media in order to allow front rowers to personalize and pre-order looks straight from the runway.
High street fashion goliath French Connection is celebrating Fashion Week with a limited edition dress, fittingly named The London. The purple number - overlaid with black lace for a real vamp factor - hits stores on Friday and retails for a bank-balance friendly ??40.
Accessories brand Mawi has announced the launch of a line of bags, which will be unveiled at Shoreditch House during Fashion Week. We can't wait to see what the costume jewellers' twist on the It-bag will be!
In other jewellery-related news, the British Fashion Council will be unveiling the results of its uber-glitzy Rock Vault Dozen collaboration, which has seen twelve up-and-coming jewellers each design a ring created from Palladium. The rings will be exhibited in the BFC's Rock Vault space at Somerset House to promote the use of the precious metal in the industry.
One of London's brightest fashion stars, Marios Schwab, launches his first lingerie line this winter with online retailer ASOS. The brand, named Kallisti after the designer's Greek heritage, boasts mythologically-inspired intimates fashioned from taffeta, silk, sequins and lace in innovative star-burst and spider's web shapes and is to be unveiled next week.
The W London in Leicester Square is hosting a Fashion Week Tea Salon in collaboration with upcoming label Sister by Sibling. Attendees at Afternoon Tea can expect to nibble pink leopard print cookies and wash them down with special pink leopard Chase Vodka cocktails. The brand, which has been spotted recently on the likes of Rita Ora and Kristen Stewart, has also designed a special T-shirt for those who want to take a piece of the leopard-print action home with them.
NFI to the shows? Go get your high-style fix at the Designer Jumble Sale - an event so fabulous, it's even on the official schedule. Bargains this season include a silk Nanette Lepore blouse for ??35 and a Kate Spade bag for ??72. Open to the public, free entry, all profits to charity. 19-20 September at The Church of the Annunciation, Bryanston St, London W1H 7AH.
Check out all our LFW coverage, as it happens!