Label We Love: One Teaspoon New!

Think you're sweet enough? Think again. Hip Australian label One Teaspoon is about to take over the streets near you, and we can guarantee that this is a bit of sartorial sugar you'll want to taste.

The cult Antipodean brand has been snapped up by ASOS (which, as we all know, means it is seriously hot property), having had quite the journey from its humble beginnings in the bedroom of then-teen entrepreneur and self-taught designer Jamie Blakey. With its roots in the concept of good old rock 'n' roll rebellion, we're already preparing to channel the coolest of Sydney stylistas come festival time in its distinctive denims, which push the envelope on cuts and washes. Come to mama, epic bellbottoms.

One Teaspoon launches at ASOS at the end of April 2012 but, in the meantime, whet your appetite via its Australian site - and be sure to check out its ultra-moody spring/summer campaign, featuring one-to-watch model Krystal Glynn, while you're at it.