While we are still reeling over the prospect of the Maison Martin Margiela for H&M collaboration, Topshop swings back with news that J W Anderson is set to launch his limited edition collection for the high street store in September 2012 (coolly in time for London Fashion Week, of course).
Since 2001, Topshop set up unique collaborations as part of the NEWGEN fashion project (founded by the BFC in 1993) to support and promote rising designers - including catwalk sponsorship and in-store affiliations - and their businesses. Albeit with different causes, the two stores are arguably in a creative war over luring in the hottest designer names for special collections. Topshop have housed exclusive lines by Kate Moss, Mary Katrantzou, Christopher Kane, Barabara Hulanicki, Richard Nicoll, Meadham Kirchoff, Peter Jensen and Mark Fast; H&M have amassed an impressive list, including Karl Lagerfeld, Madonna, Viktor & Rolf, Matthew Williamson, Stella McCartney, Versace, Marni, Comme Des Gar?§ons... we could continue! The battle over whose hall of collaborative fame is greater is neck and neck. In the autumn/winter 2012 round, H&M comes up trumps for wooing the high octane and avant garde brand MMM, whereas Topshop have snaffled the fashion house still on its meteoric rise, J W Anderson. Dare we call it a draw?
In the world of Arcadia, Topshop is loud and proud about its up and coming collaboration.
"The capsule collection is a bestof all his design ideas to date, a sort of must have wardrobe of covetable pieces by this unique designer. The interesting twist however is the cool collectable items that will make up the rest of this collection which JW Anderson has picked himself," says Kate Phelan, Topshop's creative director.
With a love of check, wearable separates and mannish tailoring, Anderson is set to appeal to the girl who loves the boyfriend blazer and kooky, English pieces.
"It gives me the opportunity to reach a much wider audience with my designs. It has always been very important to me that my collections are made accessible to anyone interested in fashion and design," he says.
Let the season commence!
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