Issa?€™s New Web Launch New!

Wanna be in Issa's gang? It's soon to be easier than ever, thanks to the news that sought-after label is launching its first e-commerce site.

To coincide with London Fashion Week, formidable Issa founder Daniella Helayel will pressing 'live' on the all-new on 15 September - just hours before she sends her spring/summer 2013 collection down the runway. Like any technologically-savvy label, it will, of course, be featuring a live stream of the action on its new digital outpost. 

With Kate and Pippa Middleton both huge Issa fans, as well as A-listers including Beyonc?©, Scarlett Johansson, Eva Mendes and Jennifer Hudson, you're bound to be in good virtual company as you browse the collections - plus, there'll be exclusive pieces to be found for the discerning shopper, as well as a blog virtually penned by Daniella herself.

"Most of my team are women and I ensure they all try on each design," explains the designer of Issa's success. "Of course we have different styles and body shapes; however that is what makes the brand what it is - Issa is really for all."

Sign up, sit back, get excited: