Hot Right Now: Rita Ora For Superga New!

Rita Ora's fashion world ascent continues apace: the RIP hitmaker is the new face of Superga.

She replaces consummate label lover Alexa Chung in a move that builds upon her reputation as 'one to watch' in the style stakes. Earlier this year, Ora bagged herself a coveted ASOS Magazine cover, and her look is already drawing comparisons to the likes of Rihanna and Gwen Stefani with her bold, urban style.

We'll have to wait until March 2013 to see the fruits of her Superga labours - but we can pretty much already guarantee they'll be worth the wait.