Victoria Beckham devotees, rejoice. The Posh one caused a stir when she launched her diffusion line, Victoria, Victoria Beckham, at New York Fashion Week in September (with a newborn Harper Seven in tow) - and, as of Monday, 30 January 2012, Harvey Nichols will be celebrating landing the UK launch exclusive on the collection in stellar style.
The luxury department store has pulled out all the stops to ensure the inaugural Victoria, Victoria Beckham collection - which was inspired by famous cartoon character Emily The Strange - gets a suitably fabulous reception in-store; in its flagship Knightsbridge space, a video featuring La Beckham herself will be playing from 10am in a bespoke installation created by filmmaker Quentin Jones, while its Sloane Square store windows will be transformed into a Victoria, Victoria Beckham diorama featuring to crescent moons, ethereal cloudscapes and the soon-to-be-iconic 'Victoria Cat' print.
Says the real Victoria of her (other) baby: "This new line serves to channel my inner girl - it is fun and young with a distinct sense of humour. I wanted to create a collection that reaches out to a newcustomer. The Victoria range can't help but make you smile with its energy and personality."
With prices from ??375, it may not be cheap, but it's a whole lot more more accessible than VBs mainline collection - and, as the lady herself has said, you get more fun for your buck, too. What more could a GLAMOUR girl ask for?
Victoria, Victoria Beckham is now available at Harvey Nichols exclusively for a two-week period; the accompanying Victoria, Victoria Beckham video will go live online at 12pm on 30 January, as well as being played in-store. HarveyNichols.com.
SEE THE VICTORIA, VICTORIA BECKHAM COLLECTION ON THE CATWALK