Last week we got to stop by the luxurious IWC boutique on Madison Ave to check out the brand’s latest retail location and talk about their Globetrotter initiative.
The boutique itself is pretty incredible. The store separates itself into sections that are decorated in the style of the watch collections that they featuring including Da Vinci, Aquatimer, & Pilot. To boast, almost everything in the store is for sale. Yes, that means furniture, books, a bicycle, and even a real life flight simulator.
IWC’s latest marketing campaign, Globetrotters, is a series surrounded stylish and influential men around their city. The first city happens to be our very own NYC. You can check out the first group of guys here, and make sure to watch the IWC site as they travel around the world and introduce you to different cites and different men.
You can check out more pictures from the boutique in the gallery below: