Last week we showed you how Ferragamo celebrated the launch of their new fragrance and now the brand’s new digital initiative, The Girls About Town is now live.
The site follows campaign face, Bianca Balti along with friends such as Rachel Chandler Guinness, Alexandra Richards, Theodora Richards, and Lauren Remington Platt on their journeys and lifestyles as the quintessential Signorinas. (The name of Ferragamo’s latest fragrance.) Everyday the ladies will upload new content such as personal style references, beauty regimens, inspirations, & favorite hot spots via videos, photos, and text.
The original 5 girls aren’t the only ones who get to share their stories. The program is inviting ladies around the country to be the next girl about town. After submitting a brief bio designed and focused around the inherent Signorina qualities, ten girls will be selected to feature content on the site and tell their stories as the ultimate girls about town.
You can check this all out now at TheGirlsAboutTown.com