New York clothing label Pencey launched a new website combined with their promotional video for Fall 2012 featuring female DJ Mia Moretti.
Pencey’s new homepage features a fresh and clean design that makes their website more interactive and easier to maneuver. They’ve included tabs where you can discover what’s happening with the brand via their Twitter and Tumblr. Watch the behind the scenes video for their Fall 2012 look book on the homepage and you will get an immediate sense of Pencey’s aesthetic.
Head designer Christina Minasian has drawn her inspiration from own experiences in New York and her personal “boy meets girl” sensibility. Pencey’s combination of tomboy and girly taste is a perfect showcase of American talent and New York’s local fashion geniuses.