Exclusive! Meet Diesel's It-Girls New!

Step forward Kasia Smutniak, Poppy Delevingne, Coco Rocha, Tali Lennox & Theodora Richards - the new and fabulous faces of Diesel's Fit Your Attitude autumn/winter 2012 campaign. The range features five denim styles - so naturally, the brand recruited five of the coolest names in modelling to showcase the threads.

Cue a hot video of the girls strutting their stuff around the Big Apple in an urbane video of interconnected stories, directed by Matthew Frost and created by Matteo Ceccarini for our friends over at Diesel HQ. All salute!

Coco Rocha flies the flag for being brave and real in Getlegg jeans. See her quick-fire Q&A:

What is braveness for you?

Braveness for me is running into my basement with no socks on. There are HUGE spiders down there!! On a more serious note I think it is also very brave to tell someone you love them, and mean it.

The bravest thing you've ever done in your life?

A few years back Anna Wintour asked me to speak before a large group of designers about the pressures on models, and specifically models weight issues which has long been a taboo subject. That took more than a little bravery.

And the next one you are planning to do?

The next brave thing I'm planning to do is star in a TV show called The Face. I'll be a model mentor alongside Naomi Campbell. Being on TV is largely an unknown realm for me, so I feel it takes a good amount of bravery on my part!

The bravest look ever?

For me whenever I really get serious about something I pull my hair back into a tight pony tail. If you see me with that you know I mean business.

Your brave soundtrack and song?

I've always thought Bjorks "New World" from the Selmasong album epitomized bravery. Something about it is so courageous.

Theodora Richards is Diesel's free-spirited & daring pin-up. See her quick-fire Q&A:

What does it mean to be free to you?

No consequences.

How do you dress to show your daring attitude?


The perfect man?

Any guy with bravado.

A place to feel freed?

A field full of flowers and Manhattan.

Top of a mountain, arms wide open and you dream of...


Poppy Delevingne epitomizes confidence and femininity in Bootzee jeans. See her quick-fire Q&A:

What does it mean for your to be a self-confident woman?

Self-confidence is about being true to yourself and feeling happy in your own skin. It was something I really struggled with in my teens, but now I'm in my twenties, I'm beginning to see the light.

The items that make you feel confident?

Chanel red lipstick, my boyfriend, DIESEL jeans and loud music.

Which part of your body do you feel most confident about?

My legs, they enable me to dance like a mad thing and carry me across the world. And my freckles, because they make me feel unique.

That time you felt most confident?

Making the DIESEL film. I loved playing through the streets of New York, in jeans I never wanted to take off.

A suggestion for girls to feel confident about themselves:

Be yourself and laugh a lot. Nothing is better than being you.

Tali Lennox is spontaneous/independent in her Faithlegg jeans. See her quick-fire Q&A:

What does it mean to you today to be an independent woman?

To follow your head, your heart, and depend on only yourself to make your decisions and not give a damn about how others may judge you.

Only two items to get dressed and feel spontaneous, what are they?

A vintage hat, and a nice pair of knickers.

When did you feel really independent for the first time?

When I was a baby I would follow my sister everywhere and do anything she told me, until I hit 4, went to nursery, realised I was  own person, and started defiantly saying to my sister all the time "I am myself, Lola!".

The song that makes you let go?

Reptilia by The Strokes.

Say something spontaneous...

Wake up you're in a dream! 


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