With chill vibes and an eco state of mind, VBN produces super easy yet forward thinking menswear out of Cali. The brawns behind the operation, Eric Adams, Devon Craychee and Kirk Von Heifner (see badasses below) are keepign sustainable by using organic raw materials, sharing their green knowlege with their local and global communities. This makes the extended acronym of their namesake, Vicarious By Nature ring quite literal. What also makes their business sustainable is the super smokin’ slimmer Smith-Jerrod-gone-rugged they’ve used for their Fall 2012 lookbook. Hitting my soft spot with their sought after soft looks.