Designer Daily: Gretchen Jones

Made with organic and eco-conscious materials and produced entirely in NYC’s Garment Center, Gretchen Jones is thinking about the planet when designing her pretty things. She’s also thinking about that 70s romanticism and rural Western America, where she grew up. For those who stopped watching, she’s also the Project Runway season 8 winner. And she’s making it work with a good-looking and good-for-the-world Fall 2012 collection.