David Lerner is made in New York City, everything from the man to the clothing. And the designer is as stunning as the clothing itself. His philosophy is to make women feel confident and sexy whether she’s at work or working out, pregnant or on the prowl. He’s got the New York color palette and boho vibes, and fuses a 1920s inspiration to his work, as that is the time when women became so empowered in the modern world. We picked his brain about design and his company.
Who is the David Lerner woman? Is she real or theoretical?
She?€™s a woman who is confident and therefore sexy. She?€™s a woman who is well traveled, smart and caring. A woman who likes to have fun, who is serious but not too serious. The David Lerner woman is someone who has her own style, she?€™s a woman who sets trends and has an appreciation for the highest quality fabrics that we use.
Your basics are also super fashion forward. Where do you get your inspiration & design details? Do you pay attention to trends?
I get inspiration everywhere, it can come from music, art, cities, people and even television shows. My Fall 2011 collection was inspired by Boardwalk Empire, and the 1920?€™s prohibition era. At David Lerner we strive set trends, not adhere to any existing ones.
What’s the first thing you think about when designing a new piece?
I think of the David Lerner woman, and if that piece will instill more confidence in her.
What’s your personal style like? Favorite brands? Go-to outfit?
My personal style is business, but casual. I always wear brands that recognize that less is more when it comes to fashion. My go-to brand is Rag and Bone, and in terms of outfit, a pair of jeans and a button-down.
What do you do in your spare time (hobbies, passions, down time)??
In my spare time, I play with my 10 month bulldog Mashuganna. I watch Homeland on Showtime, but my favorite thing to do is spend time with my family.
Do you have any New Years resolutions?
Go to the gym.
What are we going to see from David Lerner in the near future?
We are going through a huge expansion as we prepare to show Fall 2012. The line will become a full collection finally. We have introduced new fabrics and moved into new categories of clothing. We just took new offices and showroom in the Meatpacking District and brought our sales in-house. In the near future, I hope there will be David Lerner retail stores in both New York City and Los Angeles.
You’ve had a lot of success in a short amount of time — 2008 is really not that long ago! What’s the best business advice you’ve gotten along the way?
The best business advice I have gotten is to never take the last dollar off the table. The relationship is always more important than a little bit of extra money.
Among the long list of celebrities that live in and love David Lerner, here is AnnaLynne McCord wearing a David? Lerner skirt.