Be A British Rose New!

While we're all busy dreaming of strawberries, cream and a long weekend, bravo, we say, to jeweller Pandora, who is celebrating Britishness with the launch of a new charm in conjunction with ABF The Soldiers' Charity - the Army's national charity since 1944.

The ??40 sterling silver British Rose charm, which features red enamels petals, launches an ongoing partnership and 15% of its sales will go direct to the charity.

"It is a very relevant and important cause; one we know is hugely meaningful for lots of our customers," comments Peter Andersen, President of Pandora, Western Europe. "We hope that the charm will become a symbol of pride and celebration for the British Armed Forces."

One thing's for sure: whether you want to honour a soldier or simply add a pretty piece with conscience to your collection, deciding on your next investment just got a whole lot easier.

The British Rose charm, ??40, will be available to buy from Monday, 4 June 2012. Find your nearest stockist at