Two college friends went off to Las Vegas in 2002 with $191. Serious blackjack skills and a jackpot later, they returned, ready to fund their brand of chill menswear staple, aptly called One90one. See what two drinking buddies can accomplish in the form of a decade, and a Spring 2012 video shoot.
Co-CEOs Parth Sharma and Girish Karnani still operate on their four founding philosophies: 1) Awesome Fit, 2) Extreme Comfort, 3) Innovative Detailing, and 4) Affordability.
These are the same guiding principles that led their initial NY-LA-NY road trip to specialty stores with a car full of first samples.
The clothing may not be the most inspiring – they’re not reinventing the wheel. But their story and laid-back-yet-go-getter attitude is enough to make a guy choose one90one for a button up or bag of shirts.